The Ultimate Animals, brand icons of DZP (Danone Yoghurt Drink), got unleashed in the social world to grab the attention of teens.
We created the first of its kind digital pig hunt where youngsters were challenged to win rewards by finding the online trails left by Gosho The Pig.
Having started in Facebook, the hunt unfolded in 7 social networks:
Users accepted the App
The brave scale of the campaign and the inventive way to use the social platforms got the attention of “BG Site” Association and the Ultimate Animals were proclaimed Best Facebook App of the Year.