THE AWESOME PIG HUNT

the first digital pig hunt

The Ultimate Animals, brand icons of DZP (Danone Yoghurt Drink), got unleashed in the social world to grab the attention of teens. 

Mechanism

We created the first of its kind digital pig hunt where youngsters were challenged to win rewards by finding the online trails left by Gosho The Pig.

pig chasers

Having started in Facebook, the hunt unfolded in 7 social networks:

Results

12343

Users accepted the App

13156106

Impressions

12001

New Fans

WON “BEST FACEBOOK APP’14” AWARD

The brave scale of the campaign and the inventive way to use the social platforms got the attention of “BG Site” Association and the Ultimate Animals were proclaimed Best Facebook App of the Year.