For the nationwide promotion campaign of Shumensko we created the Facebook app “100 000 virtual beers”. It enabled fans to open virtual bottles and win real beers finding the winning symbols on the caps. The app was also rewarding people with cool virtual gifts like witty quotes and custom made videos.
The app featured adaptive design so that it could be easily accessible via mobile devices
new fens for 8 days
opened bottles /100 000 planned and 30 000 additional/
of the visitors entered the campaign