To promote Tefal Cookware pans in Romania we created the first of its kind Pancake Festival. March was declared Pancake Month in Bucharest and families were invited to join the incredible Pancake Tour.
We developed a dedicated hub where people could have a look at the map of the pancake tour: 6 spots in town where they could enjoy a real pancake feast. Each of the partner cafes had a special menu offering delicious recipes from around the world. There was also a national promotion announced on the hub - buying two pans people could win a trip to Paris.
The Pancake Festival was supported by famous culinary bloggers in Romania who enriched the pancakes menus and gave regular updates of the campaign in their social platforms.
А special show for journalists was held at one the festive spots. There was a live culinary demo and a presentation of the innovative pans range.
pancakes eaten for 4 weekends
visits on the pancake hub