THE CURIOUS CASE OF SIR AVO

A NEW BRAND CHARACTER

For the 25-th birthday of Avo, one of the leading English language centers in Bulgaria, we created a digitally-driven integrated campaign starting with the launch of a new brand character - Sir Avo. His likeable many-sided personality helped the brand expand its emotional reach and transform from an aloofly serious expert into an amusing friendly educator.

EDUTAINMENT PLATFORM

Following a more funducational approach, we developed a quiz where people could learn amazing fanciful facts about the English language and culture while finding out which iconic English character they resemble the most. At the end, they could get a free English level test.

MULTI-CHANNELING

We had an extensive awareness campaign including interrelated medias: outdoor, radio, various digital assets, etc.

PERFORMANCE IN ACTION

We developed a follow-up performance campaign featuring five dedicated landing pages each targeting a different audience and promoting a particular language course.

RESULTS

22612

quizzes taken

453

registrations for a course (Facebook leads)

1852

registrations for a course (Google leads)