For the 25-th birthday of Avo, one of the leading English language centers in Bulgaria, we created a digitally-driven integrated campaign starting with the launch of a new brand character - Sir Avo. His likeable many-sided personality helped the brand expand its emotional reach and transform from an aloofly serious expert into an amusing friendly educator.
Following a more funducational approach, we developed a quiz where people could learn amazing fanciful facts about the English language and culture while finding out which iconic English character they resemble the most. At the end, they could get a free English level test.
We had an extensive awareness campaign including interrelated medias: outdoor, radio, various digital assets, etc.
We developed a follow-up performance campaign featuring five dedicated landing pages each targeting a different audience and promoting a particular language course.
registrations for a course (Facebook leads)
registrations for a course (Google leads)